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The reward arrives after the share

“Unlock your $10 reward by sharing this offer with friends.”

Instead of handing over the discount immediately, share-to-unlock asks for a share first. The customer picks a network, posts with your hashtags and mention pre-filled, and the reward is released when they come back.

Build this promotionCompare all 12 types
  • Instagram-led brands
  • Restaurants
  • Boutiques
A mint open padlock floating above a white card with three teal share arrows radiating outward. Soft three-dimensional illustration in Promotedly's mint, teal and navy palette.

What the customer sees

From scan to reward, step by step

No app, no account, no download. The whole journey happens in a mobile browser on your branded page.

  1. Claims the promotion and sees that the reward is locked.

  2. Chooses a network — Instagram, Facebook, TikTok, X, Google or copy-link.

  3. Shares with your hashtags, your mention and the campaign link already prepared.

  4. Returns to the page and the reward unlocks.

How to set it up

Configured in the builder, live the same day

  1. Pick the networks

    Choose any combination of Instagram, Facebook, TikTok, X, Google and copy-link. Copy-link is the fallback that always works.

  2. Prepare the post

    Set the hashtags and the @mention so the customer never has to compose anything.

  3. Set the reward

    Dollar off, percentage off or a free item — 15% off is the shipped default.

  4. Choose verification

    Trust the tap, or require a screenshot for manual approval before the reward is released.

  5. Deploy

    Best as a pop-up, where the customer is already on a device signed into their social accounts.

What you can configure

  • Networks offered
  • Hashtags and mention
  • Reward type and value
  • Verification mode — trust or screenshot
  • Expiration
  • Maximum participants
  • Required customer information

Why it works

It buys distribution rather than a transaction. One customer's share reaches an audience that already trusts them, which is the cheapest genuinely new reach available to a local business.

The outcome for this promotion is decided on our server before the customer sees it, so the prize cannot be forced from the browser.

Runs well alongside

Promotions that work together

Add a campaign-type slot bundle and run these at the same time — one to acquire, one to bring people back.

See campaign-type add-on pricing

Questions

Share-to-unlock questions

Can you verify that somebody really posted?
Not perfectly, and we do not pretend otherwise. Trust mode releases the reward on the share tap, which is fast and loses a little to people who abandon the post. Screenshot mode asks for proof and holds the reward for your approval. Pick based on the size of the reward.
Is asking for a share in exchange for a discount allowed?
Sharing an offer is fine on every major network. What is not allowed is paying for reviews or ratings — so this promotion shares your campaign, and our review-video promotion asks for honest feedback rather than a star rating in exchange for money.
Should I use tiers?
Tiers work well — one share for 10% off, three for $10, five for $25 — and you can model them today by running staged share-to-unlock campaigns. A single-tier campaign is the simpler place to start and gives you a baseline share rate.

Get started

Run a share-to-unlock this week

Build it in the campaign builder, print the QR card, paste the pop-up snippet. The free plan covers your first hundred customers.

Start freeSee pricing