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Promotedly
Referral growth

Your best customers, doing the introducing

“Give a friend $10 off — get $10 when they use it.”

A referral promotion turns one happy customer into a small, trackable acquisition channel. Promotedly mints a unique referral URL for each customer and follows it all the way to the friend's redemption before it releases the reward.

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  • Word-of-mouth businesses
  • Salons
  • Gyms
Two rounded figures connected by a mint link, passing a white gift box. Soft three-dimensional illustration in Promotedly's mint, teal and navy palette.

What the customer sees

From scan to reward, step by step

No app, no account, no download. The whole journey happens in a mobile browser on your branded page.

  1. Claims the promotion and joins your list.

  2. Gets a personal referral link with share buttons for text, email, copy-link and social.

  3. Friend opens the link, sees the friend-side offer on your branded page, and claims it.

  4. Reward trigger fires — either at the friend's signup or when the friend actually redeems.

  5. Both sides get their reward, and the referral appears on your analytics as attributed revenue.

How to set it up

Configured in the builder, live the same day

  1. Set both rewards

    Choose the friend-side discount and the referrer reward. They do not have to match.

  2. Choose the trigger

    Reward on friend signup for maximum volume, or on friend redemption for maximum quality. Redemption is the default.

  3. Cap it

    Set the maximum referrals per customer — ten by default — so one enthusiastic poster cannot drain the budget.

  4. Write the share message

    The text that pre-fills when a customer taps share. Keep it in their voice, not yours.

  5. Deploy

    Referral promotions work best as a pop-up on your site and as a follow-up to an in-store claim.

What you can configure

  • Friend discount
  • Referrer reward
  • Number of referrals allowed per customer
  • Reward trigger — signup or redemption
  • Maximum total rewards
  • Expiration
  • Referral tracking and attribution
  • Fraud and duplicate detection

Why it works

A referred customer arrives with a recommendation attached, which is the one thing paid advertising cannot buy. Because the reward only fires on a real referral, the cost of acquisition is fixed and known before you launch.

The outcome for this promotion is decided on our server before the customer sees it, so the prize cannot be forced from the browser.

Runs well alongside

Promotions that work together

Add a campaign-type slot bundle and run these at the same time — one to acquire, one to bring people back.

See campaign-type add-on pricing

Questions

Refer-a-friend questions

How do you stop people referring themselves?
Referral chains are checked for duplicate contact details, self-referral, shared devices and repeated IP addresses, and rewards on the redemption trigger only release after the friend's reward is marked redeemed by your staff. Suspicious chains are held for your review rather than paid out.
Should I reward on signup or on redemption?
Signup produces more referrals and a longer list; redemption produces fewer referrals but only pays for customers who actually walked in. If this is your first referral campaign, use redemption — it is far harder to game and the maths is easier to defend.
Where does the referral link live?
On the reward screen at the end of the customer's own claim, and again in the follow-up email or text. That is the moment they are most pleased with you, which is the moment a share is most likely.

Get started

Run a refer-a-friend this week

Build it in the campaign builder, print the QR card, paste the pop-up snippet. The free plan covers your first hundred customers.

Start freeSee pricing