Industry guides
Promotion playbooks by industry
Generic marketing advice is easy to find and hard to use. These guides name the promotions worth running in each industry, the exact settings to use, the launch order, and the mistakes that cost money — plus an FAQ and a walkthrough for each one.
Restaurants & cafés
A restaurant already has the one thing most businesses pay for: a few hundred people a week sitting down with their phones out. This guide covers the promotions that convert that attention into a contactable rewards list, and exactly how to configure each of them.
5 recommended promotions7 answered questions
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Salons, spas & barbers
Nobody picks a new stylist from an advertisement. They ask a friend whose hair looks good. This guide is built around that fact — how to make the recommendation easy to send, and how to fill the gaps in next week's column while you are at it.
5 recommended promotions7 answered questions
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Gyms & fitness studios
Fitness businesses do not have a traffic problem, they have a retention cliff. This guide covers the promotions that get a first session booked and the ones that keep somebody coming long enough for the habit to stick.
5 recommended promotions7 answered questions
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Schools & children's programs
Parents choose schools and programs the way they choose paediatricians: by asking other parents. This guide covers the promotions that make that recommendation easy to pass on, and the booking mechanics that turn interest into a trial class or a tour.
5 recommended promotions7 answered questions
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Other local businesses
Retail, auto, dental, home services, pet care, car washes, dry cleaners. The details differ but the structure does not: capture the customer you already have, give them a reason to come back, and stop renting access to your own audience from a platform.
5 recommended promotions7 answered questions
Read the guide
Not listed?
The local-business guide covers everything else
Retail, auto, dental, home services, pet care, car washes and dry cleaners — the same structure, applied to whatever you run.